In reality, “loyality-based discount” is secret retail code for “free stuff in exchange for information about you and your purchase”.

lk 15

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In fact, the opportunities for indirectly monetizing information arguably are broader than those for monetizing it directly. You are only limited by your imagination … and your ability to measure and attribute the benefits.

lk 14

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Infonomics posits that information should be considered a new asset class in that it has measurable economic value and other properties that qualify it to be accounted for and administered as any other recognized type of asset – and that there are significant strategic, operational, and financial reasons for doing so.

lk 9.

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When considering how to put information to work for your organisation, it’s essential to go beyond thinking and talking about information as an asset, to actually valuing and treating it as one.

lk 9

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Most IT people have been too technical in their focus to consider these issues in any detail, and most strategic thinkers haven’t focused enough on the specific economic value of information to pursue the topic effectively.

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…it takes a multi-facated and interlace approach to the economic value of information – monetizing, managing and measuring its value (perhaps the “3Ms” of infoeconomics will take their place alongside the famous “3Vs” of Big Data – volume, variety, and velocity….)

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Conversion of an item of information to a specific monetary value has always been difficult and highly situational.

lk XVIX

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You have not lived today until you have done something for someone who can never repay you.
John Bunyan

lk XVIII

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No one is useless in this world who lightens the burdens of another.
Ch. Dickens

lk XV

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