Opportunity without structure is chaos.
lk 85
Utoopia realistidele vol 47
How brands grow vol 14
As discussed, there are two main ways that advertising works: persuasion (changing opinions) and salience (refreshing and building memories).
lk 150
P*rsse, ei! vol 1
The Road Less Stupid vol 22
When interacting with employees, the two most powerful phrases in a leader’s vocabulary are:
1.Help me understand …
2. What do you recommend?
lk 82
Utoopia realistidele vol 46
Kuitahes segadust tekitav see ka ei oleks, on migratsioon läbi aegade osutunud üheks progressi kõige võimsamaks mootoriks.
lk 214
How brands grow vol 13
Memory structures that relate to a brand include what the brand does, what it looks like, where it is available, when and where it is consumed, by who and with whom.
lk 146
12 nädalane aasta vol 1
Kuidas see nii on, et mõned inimesed saavutavad väga palju, aga enamikul ei õnnestu kunagi oma võimeid rakendada?
lk 1
The Road Less Stupid vol 21
The only difference between a high-maintenance and a high-performance team is a culture of accountability, measuring, and ownership.
lk 81
Utoopia realistidele vol 45
Inimeste evolutsioon ei toimunud ühes kohas paigal püsides. Reisikihk on meil veres.
lk 214
How brands grow vol 12
The dominant way that advertising works is buy refreshing, and occasionally building, memory structures.
lk 146
How brands grow vol 11
Advertising works by reaching and nudging. This mostly happens without us noticing: occasionally an ad produces the reaction “I should buy that” but even this inteton only weakly nudges our buying propensities. Because we often forget or are deflected from our intentions.
lk 144
Almanack of Naval Ravikant vol 1
The Road Less Stupid vol 20
What has to happen in order for this employee to be successful at his or her job?
lk 81
Utoopia realistidele vol 44
Siin me nüüd oleme, kakskümmend viis aastat pärast Berliini müüri langemist. Usbekistanist Taini, Iisraelist Botswanani on maailmas rohkem barjääre kui kunagi varem.
lk 214
