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Dissatisfaction or discomfort with where we are is a primary change agent in our lives.
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Klassikaline strateegia selle saavutamiseks on kuulutada nii rabavaid ja pöördelisi ideid, et kõik, mis pole sama äärmuslik, tundub korraga mõistlik. Teisisõnu, et muuta äärmuslik mõistlikuks, peate pelgalt nihutama äärmuslikkuse piire.
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Another way of putting this is that brands that are easier to buy for more people get brought more. Which reminds me that reasons not to buy can therefore be much more important (to sales) than reasons to buy.
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