Almanack of Naval Ravikant vol 2

Getting rich is about knowing what to do, who to do it with, and when to do it. It is much more about understanding than purely hard work.

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The Road Less Stupid vol 23

Opportunity without structure is chaos.

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Raskused ei seisne uutes ideedes, vaid vanadest ideedest pääsemises.
J.M.Keynes

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As discussed, there are two main ways that advertising works: persuasion (changing opinions) and salience (refreshing and building memories).

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