First customers are crazy. Crazy in a good way. They really, really want what you’re making. They want it so badly that they’re willing to be the crazy person who tries it first.
lk 83
Mõtted sildiga: äri
Eduka veebikoolitusäri alustalad
Enne kui lood enda originaalse lähenemise, tuleb väga hästi selgeks teha mitteoriginaalsed töötavad lahendused. Kas tead, mis on mitteoriginaalse lähenemise juures lahe? See oli kunagi originaalne, aga seda hakati palju kasutama, sest see TÖÖTAB.
lk 166
Hirm ettevõtluse ees vol 3
Enesekindlus ettevõtluses ei väljendu läbi monopoolse seisundi, vaid pigem läbi oskuse tunda oma kliente ja luua kliendile väärtust toetudes oma unikaalsusele.
lk 26
The Mom Test vol 4
… you don’t need to end up with what you wanted to hear in order to have a good conversation. You just need to get to the truth.
lk 31
The Mom Test vol 3
If they haven’t looked for ways of solving it already, they’re not going to look for (or buy) yours.
lk 23
The Mom Test vol 1
Meaningful: the story of ideas that fly vol 11
Meaningful: the story of ideas that fly vol 10
What they [customers] really want, in fact, is to be helped to do the things they want to do.
lk 128
Meaningful: the story of ideas that fly vol 8
Meaningful: the story of ideas that fly vol 6
Innovation, sales and marketing are less about ideas and persuasion and more about understanding.
lk 47
Meaningful: the story of ideas that fly vol 5
Marketing has gone from AWARENESS->ATTENTION->ACTION to ATTRACTION->AFFINITY->ACTION.
lk 15
Meaningful: the story of ideas that fly vol 2
Every successful business creates a new kind of customer. The customer’s story changes because the business exists. There is a before-the-product story and an after-product-story.
lk 8
Rikkam, targem, õnnelikum vol 23
Iga aasta, kus te ei hävita üht oma lemmikumat ideed, on raisatud aasta.
Ch. Munger
lk 261
Rikkam, targem, õnnelikum vol 13
Soodsaid tehinguid leiate nii, et otsite peidetud väärtust varas, mida teised inimesed ei soovi.
lk 160
