Confusing activity with productivity is a major saboteur of business success.
lk 15
The Mom Test vol 15
If you aren’t finding consistent problems and goals, you don’t have a specific enough segment.
lk 108
The Mom Test vol 13
Once again, you can only pull this off if you have prepared your list of 3 big learning goals and have an idea of some possible next steps and commitments that you can ask for if the meeting goes well.
lk 98
The Mom Test vol 12
The Mom Test vol 9
Secondly, whenever you see the deep emotion, do your utmost to keep that person close. They are the rare, precious fan who will get you through the hard times and give you your first sale.
lk 84
The Mom Test vol 8
First customers are crazy. Crazy in a good way. They really, really want what you’re making. They want it so badly that they’re willing to be the crazy person who tries it first.
lk 83
Eduka veebikoolitusäri alustalad
Enne kui lood enda originaalse lähenemise, tuleb väga hästi selgeks teha mitteoriginaalsed töötavad lahendused. Kas tead, mis on mitteoriginaalse lähenemise juures lahe? See oli kunagi originaalne, aga seda hakati palju kasutama, sest see TÖÖTAB.
lk 166
Hirm ettevõtluse ees vol 3
Enesekindlus ettevõtluses ei väljendu läbi monopoolse seisundi, vaid pigem läbi oskuse tunda oma kliente ja luua kliendile väärtust toetudes oma unikaalsusele.
lk 26
The Mom Test vol 4
… you don’t need to end up with what you wanted to hear in order to have a good conversation. You just need to get to the truth.
lk 31
The Mom Test vol 3
If they haven’t looked for ways of solving it already, they’re not going to look for (or buy) yours.
lk 23
The Mom Test vol 1
Meaningful: the story of ideas that fly vol 11
Meaningful: the story of ideas that fly vol 10
What they [customers] really want, in fact, is to be helped to do the things they want to do.
lk 128
Meaningful: the story of ideas that fly vol 8
Meaningful: the story of ideas that fly vol 6
Innovation, sales and marketing are less about ideas and persuasion and more about understanding.
lk 47
