Enne kui lood enda originaalse lähenemise, tuleb väga hästi selgeks teha mitteoriginaalsed töötavad lahendused. Kas tead, mis on mitteoriginaalse lähenemise juures lahe? See oli kunagi originaalne, aga seda hakati palju kasutama, sest see TÖÖTAB.
lk 166
Enesekindlus ettevõtluses ei väljendu läbi monopoolse seisundi, vaid pigem läbi oskuse tunda oma kliente ja luua kliendile väärtust toetudes oma unikaalsusele.
lk 26
… you don’t need to end up with what you wanted to hear in order to have a good conversation. You just need to get to the truth.
lk 31
If they haven’t looked for ways of solving it already, they’re not going to look for (or buy) yours.
lk 23
What they [customers] really want, in fact, is to be helped to do the things they want to do.
lk 128
Innovation, sales and marketing are less about ideas and persuasion and more about understanding.
lk 47
Marketing has gone from AWARENESS->ATTENTION->ACTION to ATTRACTION->AFFINITY->ACTION.
lk 15
Every successful business creates a new kind of customer. The customer’s story changes because the business exists. There is a before-the-product story and an after-product-story.
lk 8
Iga aasta, kus te ei hävita üht oma lemmikumat ideed, on raisatud aasta.
Ch. Munger
lk 261
Ning ära unusta asjaolu, et igat sorti teenused arenevad palju kiiremini kui tooted.
lk 213
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