The trick that often goes overlooked—even by the wealthiest—is what we saw in chapter 10: realizing that you don’t need a specific reason to save.
lk 145
The Psychology of Money vol 17
The most important economic events of the future—things that will move the needle the most—are things that history gives us little to no guide about.
lk 128
The Psychology of Money vol 16
The Psychology of Money vol 15
Most forecasts about where the economy and the stock market are heading next are terrible, but making forecasts is reasonable.
lk 119
The Psychology of Money vol 14
The Psychology of Money vol 13
The man who can do the average thing when all those around him are going crazy.
Napoleon
lk 76
The Psychology of Money vol 12
It is not intuitive that investor can be wrong half the time and still make a fortune. It means we underestimate how normal it is for a lot of things to fail.
lk 72
The $100 Startup vol 23
The $100 Startup vol 22
If you grow your traffic a little and also increase your conversion rate a little while also increasing the average sales price a little… your business grows a lot.
lk 188–89
The $100 Startup vol 21
The Psychology of Money vol 11
The ability to stick around for a long time, without wiping out or being forced to give up, is what makes the biggest difference. This should be the cornerstone of your strategy, whether it’s investing or your career or a business you own.
lk 60
The $100 Startup vol 20
The Psychology of Money vol 10
But there’s only one way to stay wealthy: some combination of frugality and paranoia.
lk 57
The Psychology of Money vol 9
Good investing is not necessarily about making good decisions. It’s about consistently not screwing up.
lk 55
The Psychology of Money vol 8
But good investing isn’t necessarily about earning the highest returns, because the highest returns tend to be one-off hits that can’t be repeated. It’s about earning pretty good returns that you can stick with and which can be repeated for the longest period of time.
lk 53
