… imitation is a good thing.

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If people can easily recall, repeat, and transfer your message, you did a great job conveying it.
Nancy Duarte

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At a fundamental level, a story expresses how and why life changes.

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Stories unite an idea with an emotion, arousing the audience’s attention and energy.

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…, that conflict and tension are integral part of the story.

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Studies have shown that we have about 3-8 seconds with our audience, during which time they decide whether to continue to look at what we’ve put in front of them or direct their attention to something else.

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That’s because our brains are hard wired to quickly pick up differences we see in our environment.

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… enable our audience to see what we want them to see before they even know they’re seeing it.

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When design is thoughtful, it fades into the background so that your audience doesn’t even notice it.

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When it comes to storyboarding, the biggest piece of advice I have is this: don’t start with presentation software.

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She [Nancy Daurte] says says Big Idea has three components:
It must articulate your unique point of view;
It must convey what’s at stake; and
It must be a complete sentence.

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There is a story in you data. But your tools don’t know what that story is.

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… no one teaches us how to tell stories with numbers.

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